We specialize in direct marketing, a popular and widely used method of informing people about products and services. Direct marketing is about personally reaching out to customers and potential customers through direct mail pieces like brochures and coupons, rather than using an indirect medium between the company and the consumer; mediums like magazine ads or billboards.
Here are some stats on why you should be using this great tool to drive new and old business to your door:
It is more effective than many other forms of marketing - According to the Direct Marketing Association, targeted B2B direct mail has a response rate of 4.4 percent, nearly 37x the response rate of B2B marketing emails (.12 percent).
Direct Mail Generates Sales - According to the DMR, for every $167 spent on direct mail, U.S. marketers sold $2,095 in goods--that’s hard to beat!
Consumers Respond to direct mail - Direct mail response rates have increased by 14% while email marketing response rates have dropped by 57%
It works for all age demographics - Direct mail is no longer directed solely at Baby Boomers. Between 2012 and 2013, direct mail response rates soared 8.3% for 18 to 21-year-olds.
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